A popular question among new Facebook admins is what is boosted post and Facebook Ads and which is better for me. Although both have their benefits, boosted posts are usually done for customer engagement whereas Ads can be customized to achieve the marketing goal you want. To understand this better, we will be defining the both and explaining when is the best time to use that particular one.
What is a Boosted Post?
In simple words, once you post an article or image or video on your Facebook Page you have the option to boost it to your custom audience. In this feature, you can choose a post that is already there on your Page's timeline or create it from scratch and promote it. You can choose a custom target audience, your budget, duration for the post.
What is a Facebook Ad?
The new Ad sets gives a more variety of choices for Page Admins. While boosted post focuses on engagement, Facebook Ad has variety of option to customize your ad.
Facebook ads offer the greatest number of options for advertisers and the type of ad you choose to use will depend on what the goal of your campaign is. These options include likes, clicks to website, app installs, app engagement, website conversions, event responses, offer claims, video views & local awareness.
Another benefit to running ads over boosted posts is the ability to add an optional call to action button promoting actions such as ‘shop now’, ‘sign up’, ‘download’ and ‘contact us’ to name a few.