A popular question among new Facebook admins is what is boosted post and Facebook Ads and which is better for me. Although both have their benefits, boosted posts are usually done for customer engagement whereas Ads can be customized to achieve the marketing goal you want. To understand this better, we will be defining the both and explaining when is the best time to use that particular one. 

What is a Boosted Post? 

In simple words, once you post an article or image or video on your Facebook Page you have the option to boost it to your custom audience. In this feature, you can choose a post that is already there on your Page's timeline or create it from scratch and promote it. You can choose a custom target audience, your budget, duration for the post.

 

What is a Facebook Ad?

The new Ad sets gives a more variety of choices for Page Admins. While boosted post focuses on engagement, Facebook Ad has variety of option to customize your ad. 

Facebook ads offer the greatest number of options for advertisers and the type of ad you choose to use will depend on what the goal of your campaign is.  These options include likes, clicks to website, app installs, app engagement, website conversions, event responses, offer claims, video views & local awareness.

Another benefit to running ads over boosted posts is the ability to add an optional call to action button promoting actions such as ‘shop now’, ‘sign up’, ‘download’ and ‘contact us’ to name a few.

In today's world, there is an undeniable demand for things to look good. For designers, this means a constant need to produce high quality designs whether it be for websites, banners, advertisements, logos or web contents. The building blocks of design are it's elements and principles. The elements are the particles that make up the design while the principles are what we do to that elements. It is crucial for you to understand the elements & principles and to implement them in order to create designs that achieve success and stand out. In this article, we will define the elements of design that are used to create stunning experiences. 

i) Dots/Points: Points are coordinates in space, without dimension or area. Dots are how we see points. Dots are points of focused attention. Points and dots are the most basic element and are the building blocks for everything else.

ii) Line: This is the most fundamental of the elements of designs. It can be defined as as a point moving in space or the linear marks made by a pen/brush/edge created when two shapes meet. 

iii) Shape: A shape is a self-contained defined area which is either geometric (circles, triangles,etc.) or organic (free form or natural). For every positive shape, there is a negative shape created. 

iv) Direction: All lines have direction – Horizontal, Vertical or Oblique. Horizontal suggests calmness, stability and tranquility. Vertical gives a feeling of balance, formality and alertness. Oblique suggests movement and action.

v) Space: In simple words it is the area occupied by a shape.  For a two-dimensional design, space concerns creating the illusion of a third dimension on a flat surface.

vi) Texture: It is the surface quality of a shape- rough, smooth, soft, hard, glossy, matte, etc. It can be added to attract or repel interest to the element. 

vii) Color: The light reflected off objects is well known as color. It has three main characteristics: hue or its name (red, green, blue, etc.), value (how light or dark it is), and intensity (how bright or dull it is).

viii) Value: This is about how light or dark your element would appear. A great way to visualize this is through a gradient. 

Design elements are the things we actually use in a design. It is vital for a designer to master on each of these as each defines an emotion, expression and unique experience. 

For great designs and more, do not hesitate to contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at +60 17  279 4078 

 

 

A shocking 90 out of 100 startups fail within the first two years. This is statistics and we all know this. But, with proper planning and execution, failure can be avoided by mitigating some of the common startup risks. 
That's why it is not important to know how many fails, rather we must know why they do so.

1. Zero Market Awareness:  Most entrepreneurs start their businesses as they come up with a brilliant idea or what they assume to be a brilliant idea. At the same time, most forget to address the market- is the product/service really required? The main reason startups fail is because the market does not require the product/service they are offering. 

2. Money, Money! : More than 25% of startups fail as they run out of cash. It's not only the issue of being underfunded but at times, they overspend the money earned due to lack of proper planning and execution.

3. A players hire A players, B players hire C players: Wrong strategy, poor management, improper planning and execution and a lack of motivation, expertise or common vision all are key consideration to failure.

4. Competition: Unless it is a completely new product that the market demands, most startups struggle to win against their competitors who already have a solid customer base, proper funds and management team. 

5. No business model: Many ignore the importance of a strategy and focus on the idea only. In order to be successful, a company should have a step by step plan with proper execution. 

6. Poor Marketing: Most startups are unable to identify their target audience and/or market through wrong platforms. 

7. Timing: It's not just the product quality and market demand, timing plays a crucial factor in the survival of a startup- most launch too early or too late!

8. Lack of Passion: At times, founders are interested merely for the profit and not because they believe in the idea leading the company towards failure. (Tip: Choose your teammates wisely!)

9. Burnout: Startup founders often have to switch between tasks; it can be tiring and hence many end up losing focus.

10. Adamant: Stubbornness, ego, unwillingness to admit mistakes are factors that can be quite costly for startups.

 

These are the top 10 reasons why startups fail. Some issues are inevitable; others, such as the ones mentioned above can be mitigated with proper planning and execution. Remember "Failure is the pillar of success!". 

 

For more marketing tips and guidelines visit www.mmarketings.com or send us an e-mail at : This email address is being protected from spambots. You need JavaScript enabled to view it.

Most of us have this idea that branding refers to that logo or that graphic element of a company. That might have been true decades ago, but with the passage of time, things have changed. Branding in modern era is everything from your logo, your motto, your social media appearance, your tech savvy website, the way you communicate with your clients to the way you answer the phone. 

Branding is how your customers perceive you!

It is important to set a strategy as good brands just don't happen. Most people tend to neglect this important aspect in their marketing and hence end up being the mediocre. A question may arise though, is branding really important for my company? Well, below are seven reasons for you to re think that question. 

1) Branding= recognition : People are more comfortable with doing business with people they know. If your branding is easy to identify and convenient, people will be more interested to work with you.

2) Uniqueness: There are millions of companies out there today; and it is crucial for you to stand out from the crowd. Proper branding provides you with that uniqueness required to achieve your sales target.

3) Your brand is your company's DNA: There is no better way of portraying your company's image to your clients than through branding- from the logo design to the way you answer your phone, tell the people what your company is about. 

4) Motivation for your employees: A clear brand strategy would act like a boost for your co-founders and employees. That would help them on how to work to achieve the company's goals.

5) Good brand referral: Here's a clear truth: People eat brands, people wear brands, people shop brands. Along with that, they love telling their closed ones and acquaintances about those brands. Want free marketing? There you go!

6)  Customer connection: A good brand helps to connect with your customers emotionally; they feel great when they buy the brand. 

7) Good branding increases business value: Think for a moment about these brands: Coca-Cola, Apple, Samsung, Dell. These companies are much more than their physical assets; they have created brand value that exceeds beyond those.

 

A quality brand gives people something to trust upon, something to rely on. And the best branding is built on a strong idea. If you need assistance with your brand, from creating the strategy to building that emotional connection with your customer, don't hesitate to contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at +60-17 279 4078

This is just a test blog. But we will write about it very soon. This topic will cover who basically need online marketing. What type of online marketing if required for him. How to prepare the content for the online marketing, etc.